Posts Tagged ‘zombie boy’

Rocawear Spring / Summer 2013 Collection

January 26, 2013

roc

Street wear has seen the transformation from over sized logo heavy pieces to a more fitted and subtle look over the last few years and the latest brand to fall in to line is Rocawear as they unveiled their look book for the upcoming Spring / Summer European collection.

The face of the campaign may come to a surprise to some as they have enlisted Rick Genest, aka Zombie Boy to front the new collection who came to fame when he appeared in Lady GaGa’s video “Born This Way”. Rocawear definitely need to draw some attention back to the brand so this may be one of the reasons why he was selected.

The new European collection looks to fit in very well with the current crop of brands and trends so it will be interesting to see if this major make over will bring back its market, you can peep out the new pieces below and decide for yourself, does it roc or not?

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