Wretch 32 in conjunction with adidas have created a digital monologue to question the meaning of a modern day superstar. It was filmed at landmark locations in Tottenham including Broadwater Farm and in the video Wretch drops bars depicting his rise to the top and experiences he has gone through. (more…)
Three heavyweight fashion brands come together as Undefeated, Bape & adidas link for a new sneaker design called the “Superstar 80’s” which will come in two colourways. The design itself embodies flavour from each of the brands including the classic adidas silouete to Bape’s signature camouflage. The sneakers go live via www.undefeated.com this coming Saturday.
On the same day that Kanye West officially unveiled his Yeezy 750 Boost at a special presentation where the likes of Jay Z, Beyonce, Diddy, Rihanna, Big Sean, Pusha T, A$AP Ferg & more were in attendance, adidas drops off the sneakers commercial which will be released Feb 14th Stateside & Feb 28th over here in the UK.
The Hundreds and adidas Skateboarding come together for two collaboration packs, beginning with the limited-edition “Bruder Pack,” which features a waxed canvas track jacket, customized Stan Smith Vulc, beanie and a Climalite t-shirt which can all be copped now via online at www.thehundreds.com.
With the World Cup fast approaching, adidas continue with their campaign ‘The Dream: All In Or Nothing’ and unveil a new commercial which not only features some silky skills from Messi, Alves, Suárez, Özil and more but also a new song from Kanye West titled ‘God Level’.
After much speculation Kanye West finally announced that his deal with Nike would be no more and that he will now be associated with adidas. During his interview with Angie Martinez, West cited the reason for leaving Nike was because they were unwilling to give him any royalties and adidas offered a lot more creative freedom. Kanye also touched on being a father and spoke on his love for Kim K who was also in the Hot 97 studio during the chat.
You can peep out the interview below and keep an eye out for the forthcoming Juan Epstein & Kanye podcast special which should be dropping soon!
The Hundreds crew are on their travels again and this time around they touch down in Berlin where they pass through the WTAPS & VANS collaboration launch party before heading over to Adidas’s 15-year celebration with Mark Gonzales…
Adidas drop a commercial for the upcoming release of their Crazyquick basketball shoe and features John Wall, Damian Lillard and Jrue Holiday balling out to the soundtrack of A$AP Rocky as he spits a rhyme to his instrumental ‘Goldie’.
Adidas spend some studio time with Maxsta as he breaks down what it takes to be successful in the rap game…
Nicki Minaj, Jeremy Scott, Big Sean, Sky Ferreira, 2NE1, Kids These Days and Derrick Rose all represent in the new commercial for Adidas Originals…
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