Determined to promote his new film “The Dictator” Sacha Baron Cohen arrived in full character dressed as a middle eastern leader carrying what he claimed to be the ashes of former North Korean leader Kim Jong-II lol. During his live interview with Ryan Seacrest the ashes were quickly dumped over his freshly pressed tux.
It’s not the first time Sacha has used an Industry event to promote a movie I think we all remember Bruno’s butt ending up in Eminems face at the 2009 MTV Video Music Awards.
