If you remember a few weeks back Roc Nation organised a scavenger hunt across New York City for an official booklet which revealed the track-list for Jay-z’s album ‘Magna Carta Holy Grail’. Well American Graffiti and visual-arts collective, URNEWYORK, managed to obtain a copy and have recreated their own version which they plan to redistribute back in to the community via another scavenger hunt.
Peep below for their press release and pictures…..
“Able by chance to obtain one of the very limited edition, JAY-Z – MAGNA CARTA, hardcopy lyric booklets, SKI and 2ESAE of URNEWYORK have created 20 unique artworks directly onto each of the “lyric” sheets of heavy paper.
UR, as perhaps the sole artists being given a copy, decided to create a sort of (re)work. Appropriating the Jay-Z brand’s idea, and redistributing the gift back into the population. 5 works, one for each of the 5 boros of New York are slated to be given out via city-wide scavenger hunt, with details emerging soon @URNEWYORK.
URNEWYORK salutes the Brooklyn legend, Jay-Z, as a great lyricist, teacher, entrepreneur, and business mogul. But most of all, for being an inspiration. 2ESAE expounds, “One of the few individuals having come from the same streets, and roots as us, and always kept it true to our way of living, our own motto, “be who you are”. Obtaining your dreams by keeping it real and never compromising your beliefs.”